Video
Instructional Level: Beginner

Course Outline:

Hour 1

  • Discussion of what it actually means to be an entrepreneur and the difficulties associated with this path
  • Discussion of the goal creation process
  • Explanation of what is entailed in mapping and monitoring goals

Hour 2

  • Discussion of the options available to massage therapists in terms of hours worked when starting a practice
  • Discuss the advantages and disadvantages to sole proprietorships, partnerships, corporations, and limited liability companies
  • Discussion of the sections and subsections of the business plan that would be used for a startup massage practice
  • Explanation of the components of the general company description
  • Discussion of the definitions and examples of practice strengths, weaknesses, opportunities, and threats
  • Discussion on how to deal with business threats
  • Discuss the importance of and strategies to differentiation and competitive analysis

Hour 3

  • Discussion of different marketing channels and when they should be used
  • Discussion of marketing products such as business cards, brochures, and promotional items
  • Explanation of the process of creating business relationships from networking
  • Discussion of some of the available marketing strategies for startup practices including both traditional and "splash" strategies
  • Explanation of the location, licensing and legal, products and services, supplies and inventory, cash reconciliation, and policy sections of the operational plan

Hour 4

  • Discussion of the many components of the financial plan including profit goals, a reserve account, leasing options, and funding.
  • Discussion of the importance of confidence in numerical estimations and revision
  • Explanation of how the business plan should be used in a massage practice
  • Discuss the definitions of revenue, expenses, profit, and variable costs
  • Explanation of how to use expenses, revenue, profit, and the number of client visits to update the business plan and track business goals
  • Discussion of what to do in the event of down trending profits
  • Discussion of metric analysis and the use of practice metrics for decision making

Starting Your Own Massage Therapy Practice

Starting Your Own Massage Therapy Practice


4 Hours Instructional Level: Beginner
Video
Delivery Type
$65

Description:

Massage therapy is a field filled with entrepreneurs. Unfortunately, the lack of business knowledge currently available makes success as a massage practice owner very difficult.

This course was created to help guide aspiring massage therapy entrepreneurs along the path of starting a massage practice. The basic layout of the course follows that of a business plan with the ultimate goal of being able to create a business plan for this future practice. In addition to the business plan creation, this course includes topics such as legal forms, marketing, funding, and the costs and benefits of owning a business.

Full Course Description
Massage therapy is a field filled with entrepreneurs. Unfortunately, the lack of business knowledge currently available makes success as a massage practice owner very difficult.This course was created to help guide aspiring massage therapy entrepreneurs along the path of starting a massage practice. The basic layout of the course follows that of a business plan with the ultimate goal of being able to create a business plan for this future practice. In addition to the...

Goals & Objectives:

Course Goals:

This course is intended to help guide aspiring massage therapy entrepreneurs along the path of starting a massage practice. 

Professional Objectives:

  1. Recognize the pros and cons of owning your own business
  2. Identify the costs and benefits of starting your practice full or part time
  3. Select between different business legal structures to choose which is best for your practice
  4. Select a successful and practical business plan
  5. Identify the components and steps to conduct a thorough S.W.O.T. analysis on your practice
  6. Identify the strategies available to deal with business competition
  7. Locate different marketing channels and products you can use in your practice after performing a market analysis
  8. Locate different marketing strategies that a startup massage practice can use
  9. Recognize how to incorporate your business plan into the day to day operations of your practice
  10. Identify the steps needed to conduct regular statistical analysis on your business including business metrics such as revenues, expenses, and profit
  11. Locate business statistics to make business decisions

 

Goals & Objectives:

Course Goals:

This course is intended to help guide aspiring massage therapy entrepreneurs along the path of starting a massage practice. 

Professional Objectives:

  1. Recognize the pros and cons of owning your own business
  2. Identify the costs and benefits of starting your practice full or part time
  3. Select between different business legal structures to choose which is best for your practice
  4. Select a successful and practical business plan
  5. Identify the components and steps to conduct a thorough S.W.O.T. analysis on your practice
  6. Identify the strategies available to deal with business competition
  7. Locate different marketing channels and products you can use in your practice after performing a market analysis
  8. Locate different marketing strategies that a startup massage practice can use
  9. Recognize how to incorporate your business plan into the day to day operations of your practice
  10. Identify the steps needed to conduct regular statistical analysis on your business including business metrics such as revenues, expenses, and profit
  11. Locate business statistics to make business decisions

 

Disclosures:

SEMINAR-ON-DEMAND 

"Seminar-On-Demand" course are streamed on your web browser if the online version if purchased. Our SODs are optimized for the most current versions of Safari, Google Chrome or Mozilla Firefox. All SOD courses are mobile ready.

Contact Hours: 4 contact hours in length (check your state’s approval status in the state specific course catalog for your profession).

Target Audience: Massage Therapist

Instructional Level: Beginner

Criteria for Completion: Criteria for Completion: A score of 70% or more is considered passing. Scores of less than 70% indicate a failure to understand the material and the test will need to be taken again until a passing score has been achieved

Personnel Disclosure:

Financial – Stephan Shipe is employed by Wake Forest University and receives a salary. She receives payment from HomeCEU for the presentation of this course.

Nonfinancial - no relevant nonfinancial relationship exists.

Content Disclosure: This course does not focus solely on any specific product or service

Cancellation Policy: For activity cancellation, returns, or complaint resolution, please contact us by email help@homeceu.com or by phone at 1.800.55.4CEUS (2387). We have a 100% satisfaction guarantee. Refunds will be issued for courses that have not been completed (exam not taken), or for any course that has been rejected by your board of approval. Webinar attendance must be canceled 24 hours before the scheduled start time.

Disclosures:

SEMINAR-ON-DEMAND 

"Seminar-On-Demand" course are streamed on your web browser if the online version if purchased. Our SODs are optimized for the most current versions of Safari, Google Chrome or Mozilla Firefox. All SOD courses are mobile ready.

Contact Hours: 4 contact hours in length (check your state’s approval status in the state specific course catalog for your profession).

Target Audience: Massage Therapist

Instructional Level: Beginner

Criteria for Completion: Criteria for Completion: A score of 70% or more is considered passing. Scores of less than 70% indicate a failure to understand the material and the test will need to be taken again until a passing score has been achieved

Personnel Disclosure:

Financial – Stephan Shipe is employed by Wake Forest University and receives a salary. She receives payment from HomeCEU for the presentation of this course.

Nonfinancial - no relevant nonfinancial relationship exists.

Content Disclosure: This course does not focus solely on any specific product or service

Cancellation Policy: For activity cancellation, returns, or complaint resolution, please contact us by email help@homeceu.com or by phone at 1.800.55.4CEUS (2387). We have a 100% satisfaction guarantee. Refunds will be issued for courses that have not been completed (exam not taken), or for any course that has been rejected by your board of approval. Webinar attendance must be canceled 24 hours before the scheduled start time.