Video
Accreditation Information:
Course Outline:
Hour 1
- Discuss the options for massage practice financial goals
- Discuss the importance of goal monitoring and ways to make the monitoring easier
- Explain the difference between a balance sheet and an income statement
- Discuss revenue, expenses, profit, variable costs, fixed costs, assets, liabilities, and equity
- Discuss the organization of a financial plan
- Discuss the calculation of startup costs, margin of safety, and breakeven points
- Discuss the funding sources of savings, commercial loans, and family
Hour 2
- Discuss the benefits of renting when first starting a practice or to decrease expenses
- Discuss the difference between a flat fee and revenue sharing lease
- Discuss different payment options available
- Explain the importance of upfront payment, a no show policy and refunds
- Discuss why gift certificates and prepayment are liabilities
- Explain how to differentiate a practice from the competition without using pricing
Hour 3
- Discuss the need for petty cash
- Describe the process of reconciling collections
- Explain the importance and calculation of a reserve account
- Discuss how to deal with financial fluctuations and seasonality
- Discuss how reserve accounts should be used for startup practices
- Discuss the difficulties of implementation
- Explain the usefulness of having a financial plan available in your practice
Hour 4
- Discuss how and when to calculate expenses, revenue, profit, and client visits
- Explain the limitations of using profit as a predictor of business growth
- Discuss how to identify and what to do in the event of a downtrend
- Explain how to conduct a cost-benefit analysis by breaking down the production of a strategy and its direct and indirect costs
- Discuss the role business statistics have in your financial reputation
- Explain the process of reviewing and revising the financial plan
- Discuss the interaction of technology and finance and the corresponding safe practices
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